Sunday, April 18, 2010

Ad of the Week

You may have seen this one before and if not - you're likely to enjoy it. It's in our basic human nature to take care of and nurture little children which is where the idea of 'cute' comes from. The truth is that in the world of advertising 'cute' is powerful and effective. Arguably even up there with humour.
This week's ad uses the above-mentioned idea quite effectively! The product advertised has infact zero connection to what's being shown in the advert and yet it still managed to pull it off! Have a look:

video

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